6 tips for collecting email addresses

Collecting emails on many websites is important, but there are some simple tips for ensuring that you collect email addresses correctly:

  1. Validate email addressees
  2. Be honest and open why you are collecting emails
  3. Opt in
  4. Send a welcome email
  5. Ensure a working unsubscribe link is in every email
  6. Respect a users right to unsubscribe